If you attend any tech event in Toronto, you’ll notice something striking: not a single bootstrapping founder on stage as a speaker. It highlights just how underrepresented bootstrapping founders are in the ecosystem — despite the fact that we have so many incredible entrepreneurs, not just in software but also in service-based businesses.
This gap also reflects a bigger issue: startup media coverage in Canada is fundamentally broken. Most of the headlines are dominated by fundraising announcements, layoffs, or government policies. That’s what gets covered — over and over again.
Meanwhile, Canada is home to many great bootstrapping entrepreneurs whose stories rarely get told. And honestly, this isn’t just a Canadian problem — it’s a global one. That’s exactly why we built The FoundersPress: to tell the stories that the mainstream overlooks.
Here’s how we’re doing things differently:
- Editorial focus on bootstrapping founders — We highlight growing companies that are building without outside funding.
- Female founder spotlight — We actively feature women founders and leaders who deserve more recognition.
- Wide range of founder stories — From bootstrapped startups to growing scale-ups and other compelling journeys.
For content distribution, we’re pushing these stories through our newsletter. Whether you’re bootstrapping or fundraising, if you’ve got traction, we want to hear from you. We believe startup media should reflect the real communities building businesses today — and with The Founders Press, we’re making that happen.
